{"id":1921,"date":"2022-10-13T12:15:10","date_gmt":"2022-10-13T11:15:10","guid":{"rendered":"https:\/\/www.manutan.es\/blog\/?page_id=1921"},"modified":"2026-07-13T12:35:56","modified_gmt":"2026-07-13T12:35:56","slug":"libro-blanco-logistica-e-commerce","status":"publish","type":"page","link":"https:\/\/www.manutan.es\/blog\/libro-blanco-logistica-e-commerce\/","title":{"rendered":"Libro Blanco &#8211; log\u00edstica y comercio electr\u00f3nico"},"content":{"rendered":"\n<p>El sector de las compras en l\u00ednea est\u00e1 creciendo r\u00e1pidamente. Esto significa que la log\u00edstica de entrega de los pedidos es cada vez m\u00e1s dif\u00edcil. Por eso es urgente replantearse toda la cadena de suministro para responder a las nuevas exigencias de los consumidores.<\/p>\n<p>Ante la creciente competencia, los profesionales se ven obligados a repensar su organizaci\u00f3n para ofrecer plazos de entrega cortos y servicios en l\u00ednea atractivos para el comprador final.<\/p>\n<p>Este libro blanco destaca una serie de m\u00e9todos que le ayudar\u00e1n a hacer frente a la creciente demanda del comercio electr\u00f3nico y le muestra c\u00f3mo mejorar la log\u00edstica de su almac\u00e9n utilizando las nuevas tecnolog\u00edas.<\/p>\n<p>Como puede ver, la clave del \u00e9xito para satisfacer las expectativas de los consumidores que hacen pedidos en l\u00ednea reside en un almac\u00e9n optimizado. Esto es lo que nuestro libro blanco le sugiere que explore para encontrar la soluci\u00f3n adecuada para su negocio.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"\/wp-content\/uploads\/2022\/10\/CAPA-212x300.png\" alt=\"Log\u00edstica y comercio electronico\" srcset=\"\/wp-content\/uploads\/2022\/10\/CAPA-212x300.png 212w, \/wp-content\/uploads\/2022\/10\/CAPA-724x1024.png 724w, \/wp-content\/uploads\/2022\/10\/CAPA-768x1086.png 768w, \/wp-content\/uploads\/2022\/10\/CAPA-1086x1536.png 1086w, \/wp-content\/uploads\/2022\/10\/CAPA.png 1241w\" sizes=\"auto, 100vw\" \/><br \/>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3160-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3160\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/1921#wpcf7-f3160-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact 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data-name=\"your-phone\"><input size=\"40\" maxlength=\"9\" minlength=\"9\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono*\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-md-12\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-function\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-function\"><option value=\"Funci\u00f3n*\">Funci\u00f3n*<\/option><option value=\"Diretor Geral\">Diretor Geral<\/option><option value=\"Director administrativo o financiero\">Director administrativo o financiero<\/option><option value=\"Diretor de compras\">Diretor de compras<\/option><option value=\"Jefe de departamento\">Jefe de departamento<\/option><option value=\"Jefe de Proyecto\">Jefe de Proyecto<\/option><option value=\"Asistente de compras\/administraci\u00f3n\">Asistente de compras\/administraci\u00f3n<\/option><option value=\"Profesor\">Profesor<\/option><option value=\"No trabaja (estudiante\/desempleado\/jubilado)\">No trabaja (estudiante\/desempleado\/jubilado)<\/option><option value=\"Otro\">Otro<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-md-12\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-comp-size\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-comp-size\"><option value=\"Tama\u00f1o de la empresa*\">Tama\u00f1o de la empresa*<\/option><option value=\"1-4\">1-4<\/option><option value=\"5-10\">5-10<\/option><option value=\"11-20\">11-20<\/option><option value=\"20-50\">20-50<\/option><option value=\"51-100\">51-100<\/option><option value=\"M\u00e1s de 100\">M\u00e1s de 100<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-md-12\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"optin-into-nl\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"optin-into-nl\"><option value=\"Recibir Newsletter?\">Recibir Newsletter?<\/option><option value=\"Si\">Si<\/option><option value=\"No\">No<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-md-12\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Recibir por email\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><br \/>\n* campos obligatorios\n\t\t<\/p>\n\t\t<p><br \/>\nLos datos personales recogidos a trav\u00e9s de este formulario ser\u00e1n tratados por Grupo Manutan para la tramitaci\u00f3n de tu solicitud. Tienes derecho a retirar tu consentimiento en cualquier momento, sin que ello comprometa la legalidad del tratamiento realizado sobre la base del consentimiento previamente otorgado. El tratamiento de tus datos ser\u00e1 responsabilidad exclusiva del Grupo Manutan, y en ning\u00fan caso ser\u00e1n cedidos a ninguna entidad o empresa ajena al grupo para otros fines.\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><script>var brake,selliString=\"&\",selliConnectorUrl=\"https:\/\/manutaninternational.emsecure.net\/optiext\/optiextension.dll?ID=Ji6fbGXwb_NsGLB81HvM3wcRyhkLl%2BHXfE01F24KCi01oiw51cyLXDhAb0GRWAklUIASS4Hi9YMcJR\",docName=document.location.href.split(\"blog\/\")[1].split(\"\/\")[0],text=document.getElementsByClassName(\"wpcf7-form-control\"),pname=\"https:\/\/www.manutan.es\/contentMAS\/pdf\/blog\/whitepapers\/\";function setDocName(){document.getElementsByName(\"current-url\")[0].value=pname+docName+\".pdf\",document.getElementsByName(\"source-url\")[0].value=docName}function getDocDetails(e){var t=e,n=document.location.href.split(\"blog\/\")[1].split(\"\/\")[0];if(0==t)for(var l in text)text[l].value&&(\"source-url\"==text[l].name&&(text[l].value=n),selliString+=text[l].name.replaceAll(\"-\",\"_\")+\"=\"+text[l].value+\"&\"),t=1,console.log(text[l].value)}document.addEventListener(\"wpcf7mailsent\",function(e){setDocName(),getDocDetails(0),window.open(selliConnectorUrl+selliString,\"_blank\")},!1);setDocName();<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector de las compras en l\u00ednea est\u00e1 creciendo r\u00e1pidamente. Esto significa que la log\u00edstica de entrega de los pedidos es cada vez m\u00e1s dif\u00edcil. Por eso es urgente replantearse toda la cadena de suministro para responder a las nuevas exigencias de los consumidores. Ante la creciente competencia, los profesionales se ven obligados a repensar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1925,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-1921","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"El sector de las compras en l\u00ednea est\u00e1 creciendo r\u00e1pidamente. Esto significa que la log\u00edstica de entrega de los pedidos es cada vez m\u00e1s dif\u00edcil. Por eso es urgente replantearse toda la cadena de suministro para responder a las nuevas exigencias de los consumidores.Ante la creciente competencia, los profesionales se ven obligados a repensar su\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.manutan.es\/blog\/libro-blanco-logistica-e-commerce\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog Manutan - Consejos, Noticias e Innovaci\u00f3n\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Libro Blanco \u2013 log\u00edstica y comercio electr\u00f3nico - Blog Manutan\" \/>\n\t\t<meta property=\"og:description\" content=\"El sector de las compras en l\u00ednea est\u00e1 creciendo r\u00e1pidamente. Esto significa que la log\u00edstica de entrega de los pedidos es cada vez m\u00e1s dif\u00edcil. Por eso es urgente replantearse toda la cadena de suministro para responder a las nuevas exigencias de los consumidores.Ante la creciente competencia, los profesionales se ven obligados a repensar su\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.manutan.es\/blog\/libro-blanco-logistica-e-commerce\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-10-13T11:15:10+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-13T12:35:56+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Libro Blanco \u2013 log\u00edstica y comercio electr\u00f3nico - Blog Manutan\" \/>\n\t\t<meta name=\"twitter:description\" content=\"El sector de las compras en l\u00ednea est\u00e1 creciendo r\u00e1pidamente. 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